The New Mexico Real Estate Commission has rules on all marketing collateral that is created and shared with the public.  These rules apply to signs, brochures, advertising, etc.  You can also find this information on the NM Real Estate Commission website here. If you have any questions, please contact the Marketing Department at 505.983.5151.

 

                A.  All real estate advertising shall be a true and factual representation of the property and real estate services being advertised and shall not be presented in such a manner that will confuse or mislead the public.

 

                B.  Every qualifying broker advertising real property for others for sale, purchase, lease, exchange or rent, including short-term or vacation rentals, or advertising real estate services, shall at a minimum, use in such advertising the trade name and current brokerage office telephone number as registered with the commission.  Directional signs are exempt from these requirements.  Additional telephone numbers may be used in such advertising. Make sure KW phone number: 505.983.5151 is on your marketing materials!

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                C.  Associate brokers, when advertising real property for others for sale, purchase, lease, exchange or rent, or when advertising real estate services, shall include in the advertisement the trade name and the current telephone number as registered with the commission of the brokerage with which they are affiliated.

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                D.  A broker advertising to, sell, or exchange real property which the broker owns or partially owns shall indicate within such advertising, including signs, that the broker owns the real property.  Disclosure of such ownership must also be made in the listing contract, purchase agreement, or exchange agreement.  If an owner-broker engages a third party broker to list the owner-broker’s property, the third party broker is not required to make an owner-broker disclosure in advertising and signs, but such disclosure is required in the listing contract, purchase agreement or exchange agreement.  A broker advertising to rent or lease real property which the broker owns or partially owns is not required to disclose such ownership in advertising and signs, but is required to make such disclosure in rental or lease agreements. Make sure to add "Each office is Independently Owned and Operated" to your marketing materials! Please also add the Equal Housing Opportunity Logo (you can download one below).

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                E.  When advertising real property owned by a broker and the telephone number of the brokerage is used in the advertisement, the advertisement must also include the trade name of the brokerage as registered with the commission. The NM Real Estate commission has proposed that the brokerage logo (ie. Keller Williams logo) be no less than 33% of the largest character on your materials. The ruling for the proposal will be decided in the first quarter of 2016.  To be compliant, and save our brokers some money, the MCA has asked that all brokers be compliant with all new signs and marketing materials, going forward. The commission has not yet discussed grace periods for new signs, if the proposal is approved.

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                F.  All advertising must be in compliance with all local, state and federal laws and regulations.

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                G.  These requirements apply to all forms of advertising, including but not limited to print, audio and video recordings, computer presentations, on-line and electronic media.

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                H.  See the Luxury Logo guidelines and online luxury hub.

We ask that all marketing materials are approved by the marketing department. This ensures that all marketing materials follow NMREC regulations.

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